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To write a great concept statement, you will need to include several pieces of information. Be sure to include the following assets of your company: photos, artwork, and project samples
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1. Describe the location of the structure. List details including the address it will be situated at, the main intersections it is located near, how much land has been appropriated
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1. List adjectives that can be associated with the logo and the company or product. 2. Write out statements that are one to two sentences long that use the adjectives you listed.
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1. Describe what you want the design to convey. Are you trying to give the space a warm, cozy feeling or something cold, metallic and futuristic? Let the reader know and understand
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